I’m Lyubov Matyunina, and my gift is helping people see beauty, depth, and possibility—both in the world and within themselves.

 

With over 15 years of experience spanning art, film, immersive storytelling, and personal transformation, I now work as a creative coach, experience designer, and founder of dot & salt, an agency known for curating powerful, art-driven events that awaken imagination and deepen human connection.

 

My path has never been linear—but it has always been intentional. I began as a journalist, co-creating an independent newspaper and working in radio and local TV. I founded Ukrop, a underground cultural space in Kaliningrad, where I curated exhibitions, organized performances, and nurtured a new generation of artists. Later, after studying at the Gerrit Rietveld Academy in Amsterdam and the Immanuel Kant University in Russia, I reinvented myself as an artist, educator, and guide—bringing together disciplines as diverse as theater, mythology, psychology, and sensory design.

 

Through dot & salt, I have designed immersive retreats, mythologically inspired rituals, and bespoke experiences for teams and communities across Europe and beyond. My work is always anchored in narrative and transformation. I don’t just create beautiful things—I create meaningful spaces where insight can emerge, where people can reconnect with their intuition, their creativity, and each other.

 

As a creative coach and mentor, I work with individuals and teams who feel ready for something more—more clarity, more courage, more creative flow. I guide them through intuitive, emotionally resonant processes that combine storytelling, metaphor, embodiment practices, and practical tools. Whether through private sessions or team inspiration workshops, I help unlock ideas, visions, and inner landscapes that are waiting to be remembered.

 

I also bring into my practice a deeply sensory approach. Over the years, I’ve curated a rare collection of over 40 organic essential oils. I use them not just for their aromas but as subtle tools for emotional alignment, intuition, and nervous system support—adding another layer of depth and presence to each session.

 

If you’re seeking to reimagine your creative path, rekindle your sense of wonder, or build something soulful and alive—I’d love to work with you.

 

Let’s co-create something truly transformative.